It’s July! What comes to mind? Vacation, swimming, Barb B Q, fireworks, family, baseball. Ok, what would you add to the list? It really is that time of year that can be jam packed with activities just like another time of year – yep, Christmas time. In fact I just saw a headline in the newspaper about a “Christmas in July” event.
I bet make a donation to my favorite charity isn’t on your list. It’s on my list and I encourage you to think about it, too. Taking time mid-year to seriously think about the short list of your favorite charities is the work of a very Smart Giver.
Why would July be important to a Smart Giver? You see, July and August are generally two of the most challenging months for almost any nonprofit. Demand for services haven’t slowed down (their clients probably didn’t take a vacation), in fact in some cases the need may be greater. Compound that reality with a serious drop-off in donations and the last half of summer can be bleak.
One reason you might not have thought about how tough July can be is because there have been fewer “ask” letters and newsletters in your mailbox to remind you.
So, let’s get back to being a Smart Giver. In the book Give Smart: Philanthropy that Gets Results, Tom Tierney and Joel Fleishman list three critical questions:
- What am I accountable for?
- How can success be achieved?
- What is success?
Let’s focus on the first question, “What am I accountable for?” One short answer is your resources – who you give to, when you give, and how much.
Remember July? This is a good time to consider making gifts to a few of those favorite charities. They will be more thankful than you can imagine. Just take my word for it even if the thank you letter doesn’t show up immediately.
This is not a fundraising appeal. This is part of giving for the Smart Donor. So, add it to your July list this year and next year.
As for those other Smart Giver questions above, let’s save them for another time. But go ahead and brew on them just a little; we’ll get back to them.
What else is on your July list?