Most email I read now begins with, “I hope this email finds you and your family safe.” Early on, I was comforted by these statements. Today they feel repetitive. I realize the writer doesn’t have any idea how to start the email or the letter right now. All the rules they lived and worked by have disappeared. Dare I repeat the other statement made so often today, “our world has changed, and we must ...[Read More]
Make Plans to Give Now and Again Later This Year
Do You Know the True Cost of Success for Your Favorite Nonprofit?
What keeps you reading when you open the envelope and find a fundraising letter? Do you scan for the client numbers – people served, sheltered or fed? Do you look for program costs – how much the program costs per client? Or do your eyes catch the story and pictures? If the nonprofit organization is smart, they put their best story right up front, early in the letter. Stories capture our attention ...[Read More]