by Dawn Franks | May 6, 2020 | Dawn's Blogs, Donors, Nonprofits
Most email I read now begins with, “I hope this email finds you and your family safe.” Early on, I was comforted by these statements. Today they feel repetitive. I realize the writer doesn’t have any idea how to start the email or the letter right now. All the rules...
by Dawn Franks | Oct 2, 2019 | Donors, Giving, Nonprofits
What keeps you reading when you open the envelope and find a fundraising letter? Do you scan for the client numbers – people served, sheltered or fed? Do you look for program costs – how much the program costs per client? Or do your eyes catch the story and pictures?...
