True Cost

Do You Know the True Cost of Success for Your Favorite Nonprofit?

True Cost

What keeps you reading when you open the envelope and find a fundraising letter? Do you scan for the client numbers – people served, sheltered or fed? Do you look for program costs – how much the program costs per client? Or do your eyes catch the story and pictures? If the nonprofit organization is smart, they put their best story right up front, early in the letter. Stories capture our attention ...[Read More]

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