Economics of Giving

How the Goldilocks Rule Makes Your Giving “Just Right”

Just Right Giving

A bowl of oatmeal with steam dancing above is just right in my opinion. Goldilocks would disagree and declare my bowl of oatmeal “too hot.” Like Goldilocks’ preference for baby bear’s “just right” porridge, donors have a just right style of giving. Because each of us has a personal giving signature, what I call Giving Fingerprints, we are attracted to different causes, organizations and ways of gi ...[Read More]

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